Hi there

We’re Laura Haleydt and Ginny Fears, two friends who decided to build a business before even seeing each other in real life (yup, that’s a true story). 

We both built a thriving online coaching business within just a few months before deciding to combine our forces and help skilled women build and scale their online business with a no-fluff approach to social media marketing.

Between both of us we accumulated 15 years experience in Marketing, and today we are ready to share that valuable knowledge with you!

Our Story

Hey, I'm Ginny

I’m french and live in the UK with my English boyfriend (met in Australia 7 years ago) and my two cats 😛


I have a Bachelor in Psychology and a Master’s Degree in Marketing.

I worked in Marketing as a Product Marketing Manager & Digital Marketing Manager for the past 10 years, in corporate, for small but also big businesses such as Renault & Peugeot.

I loved my job but I never fit in corporate. I simply didn’t like the culture and mentality and always wanted to work on my own ideas and vision.

From the moment I graduated, I started side hustling. But I never went further than the project idea, until January 2020.

I’ve made the promise that I would start working on my goal: having my own business.

Frankly it was vague: full time freelancing by 2021. But I knew I had to start sharing about my knowledge in Marketing on Instagram.

Hey, I'm Ginny

I’m french and live in the UK with my English boyfriend (met in Australia 7 years ago) and my two cats 😛


I have a Bachelor in Psychology and a Master’s Degree in Marketing.

I worked in Marketing as a Product Marketing Manager & Digital Marketing Manager for the past 10 years, in corporate, for small but also big businesses such as Renault & Peugeot.

I started implemented my knowledge in Instagram Marketing to grow my account and eventually, it became a business.

I started sharing on Instagram in February, my first month of business I had made as much as my corporate job and it quickly increased until in September I hit a record of $20K of sales in one month!

I met Laura along the way and she has been a huge game-changer to make things happen much faster! Having that accountability sidekick was everything…

Now we’re ready to share with you everything we know about Marketing, Personal Branding, Business and Social Media so you can build a thriving online business too!

Hey, Laura here!

Belgian gal living near Brussels with my English boyfriend (no pets yet but I am a next-level dog person). And yes, we both like English men, clearly!

It all started over 10 years ago with blogging and photography.

Despite my love for content creation, I decided to pursue an MBA degree in International Business Management.

There I went, starting corporate life!

Started in Paris with growing a digital agency and later ended up sitting at the table with the “big guys” to become a managing partner as our agency got acquired.

Now the funny thing is: I had to sell the services of my agency but I hated sales.

I discovered this unicorn called content marketing.

It changed the entire course of my life.

I was 22 when I was asked to become a guest lecturer at some universities. I signed global companies for my agency. I reached over 13K followers on LinkedIn. Soon also grew my Instagram to +10K. Started being recognised from my video content.

Lol?! I was on a roll.

In 2018, I moved back to Belgium and ended up becoming the Brand Manager for 4 global brands. At age 23 I was responsible for the marketing budget and the strategy for Belgium & Luxembourg.

What a year. Lockdown hit hard. I was furloughed. Just like Ginny. We met on our journey of being furloughed and starting an online business.

Things just kind of took off for both of us. I started my coaching business in May and scaled to +5K months within 2 months, to +10K months after 5 months and heck, even had a +25K month in sales when I launched a new programme.

Building my personal brand on Instagram has been extremely powerful, but especially also having Ginny by my side every single day, was a massive game-changer for my fast growth.

Then 2020 happened

I genuinely think we are each other’s secret ingredient for success.

And I am so excited to support you with our knowledge and network, you get 2 brains instead of 1 – isn’t that awesome?!